Since its inception in 1969, Countrywide has been expertly
servicing residential loan consumers of America, as well
as, those abroad. Via the lending company’s domestic
and international markets, via multiple subsidiaries, diversified
financial services and mortgage banking operations, they
are able to ensure consumers’ financial needs are
At the end of 2004, Countrywide was recently crowned both
America's largest service provider of residential loans,
in addition to, the country’s largest mortgage lender.
To achieve this level of success, the lending industrialist
has focused its endeavors on two primary businesses: those
of residential lending and loan servicing. According to
Inside Mortgage Finance, a leading source of mortgage industry
information and rankings, Countrywide achieved this pinnacle
ranking through not just one, but numerous achievements.
Nationwide in the mortgage industry, Countrywide’s
affiliated companies have financed roughly one out of every
eight mortgages. In the U.S., the Countrywide lending mogul
holds a thirteen plus percent share of the mortgage market.
On the mortgage servicing side, Countrywide is responsible
for collecting and dispersing principal and interest payments,
tax and insurance monies. In total, presently speaking,
the lending firm facilities an active caseload of more than
five million mortgages (a dollar value that exceeds $786
In 1995, Countrywide underwent a name change from Countrywide
Funding Corporation to Countrywide Home Loans. The new brand
identity was selected to more accurately reflect the lending
agent’s diversified offerings of home loans and related
The marketing strategy employed by Countrywide is also
demonstrated in the expansion of the lending company’s
employees. For instance, over the last two years, the advancement
of Countrywide’s lending force, via enhanced training
programs for the company’s mortgage professionals
and customer service employees has transformed their ability
to bring Americans’ dreams of homeownership to reality.
On account of the underlying value and reputation for
delivering consistent, quality assistance, not only during,
but also after the home buying process is complete, among
mortgage consumers, Countrywide has garnered a reputation
as a leader.